Viba is a leader in the nougat segment and has a presence throughout Germany with its products.
Over the course of its more than 120 years of turbulent history, the company has become an innovative and creative manufacturer of nougat specialties and sweet gifts.
The focus of our actions is the person with his desire for sweets! We serve him in two ways: we fulfill the needs of our own enjoyment and prepare joy with sweet gifts. This resulted in our claim:
The golden pleasure rules
Enjoyment takes time and experience
Take time to enjoy and focus on the momentary mood, the sight, the smell, the taste, the sense of touch and the sound. Conscious enjoyment takes time, because it has to be developed over a longer period of time through positive and negative experiences.
Enjoyment must be allowed
If enjoyment experiences are tabooed or sanctioned, feelings of guilt and anxiety arise, which prevent a true pleasure experience.
Enjoyment requires concentration on the sensory impression
Enjoyment can not be experienced alongside other activities. A pleasure experience needs the undivided attention, so "joy of snacking".
Less is more
Oversupply and enjoyment are incompatible, every favorite dish loses its charm when consumed too often or in large quantities.
Enjoyment is person-specific
Decide for yourself what you enjoy: whether eating and drinking, cycling, hobbies, traveling, ... Find out for yourself what gives you moments of enjoyment.
Enjoyment is commonplace
For enjoyment, there must be no extraordinary stimuli - enjoyment should be part of your everyday life.