Viba Philosophy

    Viba is a leader in the nougat segment and has a presence throughout Germany with its products.
    Over the course of its more than 120 years of turbulent history, the company has become an innovative and creative manufacturer of nougat specialties and sweet gifts.

    The focus of our actions is the person with his desire for sweets! We serve him in two ways: we fulfill the needs of our own enjoyment and prepare joy with sweet gifts. This resulted in our claim:

    The golden pleasure rules

    Enjoyment takes time and experience
    Take time to enjoy and focus on the momentary mood, the sight, the smell, the taste, the sense of touch and the sound. Conscious enjoyment takes time, because it has to be developed over a longer period of time through positive and negative experiences.

    Enjoyment must be allowed
    If enjoyment experiences are tabooed or sanctioned, feelings of guilt and anxiety arise, which prevent a true pleasure experience.

    Enjoyment requires concentration on the sensory impression
    Enjoyment can not be experienced alongside other activities. A pleasure experience needs the undivided attention, so "joy of snacking".

    Less is more
    Oversupply and enjoyment are incompatible, every favorite dish loses its charm when consumed too often or in large quantities.

    Enjoyment is person-specific
    Decide for yourself what you enjoy: whether eating and drinking, cycling, hobbies, traveling, ... Find out for yourself what gives you moments of enjoyment.

    Enjoyment is commonplace
    For enjoyment, there must be no extraordinary stimuli - enjoyment should be part of your everyday life.

    Viba success guarantee:

    Excellent product quality through the best raw materials and modern manufacturing processes

    High service quality through friendly and competent support

    Decades of experience as well as technical and technological competence

    Control and transparency are part of our daily work

    Trusting collaboration between colleagues, departments, retailers and private customers

    These requirements are both a commitment and a challenge for us. We take the wishes of our customers and strive for the highest possible level of satisfaction with high flexibility and motivation. For Viba it goes without saying that it is produced without the addition of preservatives and flavor enhancers. Our employees provide with love and enthusiasm for exquisite products.

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